![]() offering advice on IT and software) and coordinate the customer interface (e.g. on the selection of financial services), technical support (e.g. Customer services provide expertise (e.g. Many products, services and experiences are supported by customer services teams. The skill is identifying the needs of a customer and persuading them that they need to satisfy their previously unidentified need by giving an order. This is tough selling, and tends to offer the biggest incentives. ![]() Creative sellers work to persuade buyers to give them an order. Their in-depth knowledge supports them as they advise customers on the best purchase for their needs. The forth type is the technical salesperson, e.g. Again, actually closing the sale is not of great importance at this early stage. Here, as with those missionaries that promote faith, the salesperson builds goodwill with customers with the longer-term aim of generating orders. The next sort of sales person is the missionary. The external sales person would be working in the field. The second type is the order taker, and these may be either ‘internal’ or ‘external.’ The internal sales person would take an order by telephone, e-mail or over a counter. His or her main task is to deliver the product, and selling is of less importance e.g. ![]() There is the product delivery salesperson. There are different kinds of salesperson. People have an important role in service delivery, they are relied upon to deliver and maintain transactional marketing and people play an important part in the customer relationship. Remember, people buy from people that they like, so the attitude, skills and appearance of all staff need to be first class. Most of us can think of a situation where the personal service offered by individuals has made or tainted a tour, vacation or restaurant meal. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it. People are the most important element of any service or experience. People People as part of the marketing mix
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